Seniority Level :Director
Marketing and Advertising
Public Relations and Communications
Note: preferable only pharma industry experience
Devise short and long term strategies aiming to build brand identity & budgets.
Continuously work towards creation of brand awareness by partnering with various advertisement and PR agencies for creative inputs-website development and up gradation.
Ensure external & internal communications focus on creating positive impact of the brand. Ensure required brand guidelines are adhered by maintaining uniform look-and-feel.
Manage the various events for brand promotion activities for enhanced brand recall value.
Initiate web-based marketing platforms and create strong brand positioning.
Liaison with media and creative agencies for brand promotion activities for placing advertisements in various media including hoardings.
Liaison with public relations firm for positioning the articles in the print and digital media.
Interaction with various publications to promote break through surgeries, publicize achievements in leading dailies and electronic media.
Analyse the monthly media visibility report and present the same to the management team for developing the action plan.
Responsible for Content Management of various marketing communication material such as advertisements, brochures, leaflets, banners etc.
Responsible for design, development, content management, display of promotional packages and ensuring the continuous up-dation of the website with current information.
Responsible for designing of event related posters, brochures, invites, banners etc. by coordinating with the outsourced team.
Establishing tie up with Medical Tourism facilitators and International Insurance companies.
Identification of potential referral points to generate international business opportunities for Mediciti.
Participation in Medical Tourism Conferences held at various domestic and International locations.
Work with the management and marketing team to decide, plan, strategize, priorities and publicize the unit/departments strengths, features, unique specialties, achievements etc and thereby promote business development.
Will be responsible for the marketing related activities in coordination with the respective operation leaders for revenue generation through promotional activities for assigned departments.
Calculate Marketing Return on Investment (MROI) to optimize use of resources.
Conduct Market Intelligence Studies to benchmark and review strategies & Plans of Mediciti.
Develop and manage sales and marketing budgets.
Ensure the maximum benefit is attained towards running various campaigns vis-a-vis cost incurred.
Develop and implement sales processes and tools to measure and optimize the effectiveness of the sales force.
Oversee the development and management of internal operating budgets.
Provide guidance to the deportees to enhance business through Corporate tie ups and Sponsorships.
Introduce promotional/ Below the Line (BTL) activities to maximize the responses like-running Residential Welfare Association campaigns.
Monitor consumer behavior and market trends through market research activities and take appropriate action for the same.
About MaxCure Hospitals
Hospital & Health Care
With a legacy of excellence in multi super specialty healthcare, MaxCure Hospitals now extends its services to Hi-tech City & Secretariat. Presenting MaxCure Hospitals, a first-of-its-kind chain of hospitals that brings uniform expertise in all areas of medicine under one roof with a multi-disciplinary approach, unmatched care and support. Maxcure Hospitals Group has in total 6 units in the states of Telangana & Andhra Pradesh. The units are spread across twin cities along with one unit in Nellore.
Health today is a growing concern for India. Long working hours, offshore timings, high-pressure deadlines, unpredictable work flow, endless jet lags among other things, are leading to stress and anxiety among the working class. Lifestyle diseases are on a prowl in India. This may be due to people’s negligence, the overall work ethic of the corporate world, sedentary lifestyle scenario at home or unhealthy eating habits.
In order to counter the lifestyle disease menace, it is essential to undergo regular and periodic health checkups. Due to lack of proper preventive care, there has been a steep rise in premature deaths. While Diabetes has become a common phenomenon, heart ailments too, are on the rise. However, on the flip side, all these diseases are preventable and can be controlled with lifestyle adjustments, diet restrictions, timely medication and periodic health checks.
MaxCure Hospitals has the distinction of bringing together renowned names in all the areas of medicine under a single umbrella, so that patients don’t have to travel from one hospital to another chasing specialist doctors in various medical disciplines. Conveniently located in the heart of the IT corridor. MaxCure Hospitals is a 1500-bed strong, rapidly growing group of hospitals. The group encompasses 9 hospitals spread across Hyderabad, Nellore, Karimnagar, Nizamabad, Vizag and Kurnool.